What is Atoot Rishtey?

What is Atoot Rishtey?

Staying true to Tata Steel’s vision of inclusive growth for the stakeholders and the Company alike, Tata Tiscon brings for their dealers a unique dealer engagement initiative - Atoot Rishtey. Crafted especially for Tata Tiscon dealers, this initiative aims at strengthening the bonds between the brand and the dealers. This platform is a way of recognizing the efforts of the dealers, increase their rate of effective sales and rewarding them with exciting gifts and benefits. Atoot Rishtey also acts as an information portal for all dealers to be constantly aware of ongoing schemes, programmes and initiatives designed for them. Atoot Rishtey is also an undertaking by Tata Tiscon for making the gift redemption process a pleasant and easy experience for all the dealers.


The Loyalty Programme – What it is all about?

The Atoot Rishtey Loyalty Programme brings in tow a wide array of exciting gifts and benefits. Dealers can accrue points per ton of lifting and redeem the points with some great prizes. Dealers can log in to www.atootrishtey.in to know their accumulated points, their sale details and the gifts on offer.